KCRS listeners preference towards agricultural programmes aired in radio and suggestions to improve the programme broadcasting

VISHWANATH S. NAIK, N. MANJULA

Abstract


The Krishi community radio acts as a medium for providing a voice to the voiceless of the
farming community and play vital role for development, communication, governance, decision making,
participation and health through designed programmes. Community radio caters the need of farming
community. The present research study was conducted in Chikbyalikatti and Mangalakatti village
revealed that, the agriculture programme viz ., Varadabasanna, Krishi chintana, Avishkaragalu were the
more prefered by the listeners. The listeners felt there was lack of clarity in the programme and problem
of power cut. A good number of listeners suggested to enhance the coverage area and broadcast
adoptable technologies.


Keywords


Listener’s preference, Problems, Suggestions

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