Marketing behaviour of vegetable growers

M. V. SRINIVAS, B. S. LAKSHMAN REDDY, Y. B. VENKATA REDDY

Abstract


Production of vegetables is very good source of income and employment. Vegetable
production was dominant in the economy of the Kolar district. For the study 120 vegetable growers
were selected from the four taluks of the Kolar district by simple random sampling technique. The
findings reveal that, 48.33 per cent used tempo to transport their produce,46.67 per cent used plastic
crates as packing material, majority of the farmers sold their produce immediately after harvest in the
nearby markets. Where as 71.67 per cent farmers opinioned that, they receive full payment on the spot
after sale. Commission agents (95.83%) and neighbours/relatives (66.67%) were the important source
of market information. Major problems in marketing were price fluctuation (97.50%), followed by high
hamli charges (66.67%) and high transport charges(64.17%).


Keywords


Marketing behaviour, Vegetable growers

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