To study the entrepreneurial behaviour of gerbera growers from Ahmednagar district

M. T. PATHAN, J. H. GAIKWAD

Abstract


Gerbera is an exotic/ornamental flower plant grown throughout the world and known as
“African Daisy” (or) “Transwal Daisy”. This flower originated from Africa and Asian continents and
belongs to “Compositae” family. The entrepreneurial behaviour is not necessarily doing new things
but also doing things in a new way that has been already done. The present investigation aimed at
knowing the entrepreneurial behaviour of gerbera growers in Ahmednagar district of Maharashtra
State. So, the exploratory research design was used for the present study. In Ahmednagar district there
are three tehsil, of namely Newasa, Rahuri and Rahata will be purposively selected. Thus, in total 12
villages will be selected for the study. Forty respondents from each will be selected form three tehsils,
namely: Newasa, Rahata and Rahuri in all 120 respondents will be selected.


Keywords


Entrepreneurial, Behaviour, Gerbera growers

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