Consumer Preferences among College Students towards Junk Food: A Study of District Fatehgarh Sahib, Punjab

  • Gagandeep Kaur Assistant Professor, DeshBhagat University, Amloh, Fatehgarh Sahib
Keywords: Junk food, Fast Food, Consumer Preference, Unhealthy food, Harmful effects


Junk foods contain high level of fats, calories and salt. An increased consumption of such kind of food items lead to multiple kinds of health issues. The main objective of this study was to know junk food habits among the students and their impact on their health. College students preferred major fast-food types such as sandwiches, pizzas and burgers with spicy flavors. The survey was conducted in a college of Punjab state to understand their preference about Junk Food. For the analysis Simple Percentage Method is used. The findings of the study reveal that 88% of respondents spending 100-500 Rs. approximately and 12% of respondents spending more than 1000 Rs. weekly on Junk Food. 30% of the respondents are completely aware about the safety level of junk food, 58% of respondents are partially aware about the safety level and 12% are unaware about safety level of junk food.