https://myresearchjournals.com/index.php/DMEJM/issue/feed 2021-08-25T06:30:15+02:00 Pradeep Tiwari [email protected] Open Journal Systems <p>&nbsp;DME Journal of Management is a peer-reviewed and interdisciplinary academic annual journal. The objective of the journal is to promote individual and collaborative research on contemporary management practices and paradigms. The journal will invite papers on diverse areas such as finance, accounting, marketing, operations management, human resource management, statistics, international business, information technology, environment, risk management, globalization and related areas. Articles reflecting diversity, cross-functional nature of management and emerging concerns are also considered for publication</p> https://myresearchjournals.com/index.php/DMEJM/article/view/1472 2021-08-25T06:30:15+02:00 Soumyakanta Mohakud [email protected] Akul Singh [email protected] Sujit Jagdale [email protected] Anand Pandey [email protected] Badri Narayanan [email protected]

Financial Inclusion is undoubtedly a key driver of economic growth and poverty alleviation. It is an important driver to alleviate poverty and bring in economic upliftment while reducing social exclusion. This study focuses on financial inclusion in the Mahuapur Village at Bhadohi District of Uttar Pradesh, focusing on incomes and expenditures, bank loans and subsidies, and general awareness around money. We interviewed households with varied socioeconomic backgrounds to gauge the knowledge and use of credit systems and government policies, as well as the plans and aspirations of the people. Our findings broadly suggest that social structure plays a significant role in the overall development of the village, and the poor need to be acknowledged to make a change. Due to decreasing farm size per family, over time the income from the non-agricultural forms of occupation has taken pre-dominant role over the agriculture and cultivation-based income. Although there is a positive correlation between income and food, the consumption habits across the caste system remain relatively stable. The amount of money spent on food, Pradhan Mantri Jan Dhan Yojana (PMJAY) has a positive impact in terms of saving habits and access to banks but Self Help Groups (SHGs) formation and penetration of Microfinance are necessary steps to achieve inclusion of the unserved and the underserved in the mainstream banking practices.

2020-12-18T00:00:00+01:00 ##submission.copyrightStatement## https://myresearchjournals.com/index.php/DMEJM/article/view/1473 2021-08-25T06:30:15+02:00 Kavita Sharma [email protected] Emmanuel Elioth Lulandala [email protected]

Interactive nature of social media has transformed how consumers engage with advertisements. This conceptual paper examines the theoretical foundations of ad engagement and attempts to model consumers’ engagement with social media advertising. The paper is guided by the question “How do consumers engage with social media advertising? In addressing this question, we bring together disparate strands of engagement research and present a holistic model of consumers’ ad engagement. Our analysis indicates that the effectiveness and value of SMA are determined by the engagement process. We advanced a conceptual model that presents ad engagement as a holistic experience of consumers when exposed to ads in social media. We have revealed that the S-D logic of marketing best underlies the ad engagement process theoretically. Moreover, our model posits that consumers’ ad engagement is determined mainly by the attitude towards social media advertising and informational influence. Attitude is determined by perceived usefulness, perceived ease of access, irritation feelings, and entertainment value. The relationship between attitude and ad engagement is moderated by privacy concerns, ad experience, and willingness to co-create value. Ultimately ad engagement enhances co-advertising and the likelihood of actual purchase. The implications of the model to marketers and policymakers are also discussed. As a conceptual paper, this study is limited to extant theoretical and empirical literature in social media, consumer behavior, and engagement. Despite this limitation, the current paper contributes to ad engagement literature by integrating diverse engagement literature into a holistic conceptual model of ad engagement. Moreover, it uniquely amalgamates academics and experts' perspectives of engagement.

2020-12-18T00:00:00+01:00 ##submission.copyrightStatement## https://myresearchjournals.com/index.php/DMEJM/article/view/1474 2021-08-25T06:30:15+02:00 Meenakshi [email protected] Rekha Dhingra [email protected]

With the widespread increase in the financial inclusion drives throughout the world shows sufficient evidence that without proper financial literacy financial inclusion cannot be attained completely. In the financial economy there are so many instruments and each of having different advantages. The objective of the research paper is to find out the financial literacy level of retail investors of Gurugram and also check the relationship of demographic variables and financial literacy. The paper represents the overview of the relationship among financial literacy and the demographic variables. This paper mainly considered primary data to achieve the objectives but with that secondary data is also used. It has been found that the level of financial literacy is below the level required in the people to invest it as manifest from different studies. So, there is a need of some policy actions to be taken for strong the financial literacy so that people can make wisely decision to save and invest it in profitable investment alternatives. To find out the result descriptive statistics tool such as frequency, Crosstabs, compare means and one way ANOVA is used through SPSS to check the relationship between financial literacy level and demographic variables. This research paper is deliberated as the first of its kind conducted in Gurugram. The city Gurugram presently the millennium city and true representative of diversity of India is chosen to conduct the survey. From this study it was found that the financial literacy level of retail investors is still very low as per the requirement of the economy and some of the demographic variables have a relationship with financial literacy level.

2020-12-18T00:00:00+01:00 ##submission.copyrightStatement## https://myresearchjournals.com/index.php/DMEJM/article/view/1475 2021-08-25T06:30:15+02:00 Gagandeep Kaur [email protected]

Junk foods contain high level of fats, calories and salt. An increased consumption of such kind of food items lead to multiple kinds of health issues. The main objective of this study was to know junk food habits among the students and their impact on their health. College students preferred major fast-food types such as sandwiches, pizzas and burgers with spicy flavors. The survey was conducted in a college of Punjab state to understand their preference about Junk Food. For the analysis Simple Percentage Method is used. The findings of the study reveal that 88% of respondents spending 100-500 Rs. approximately and 12% of respondents spending more than 1000 Rs. weekly on Junk Food. 30% of the respondents are completely aware about the safety level of junk food, 58% of respondents are partially aware about the safety level and 12% are unaware about safety level of junk food.

2020-12-18T00:00:00+01:00 ##submission.copyrightStatement## https://myresearchjournals.com/index.php/DMEJM/article/view/1476 2021-08-25T06:30:15+02:00 Sourav Tyagi [email protected] Dushyant Chaudhary [email protected]

In the Era of Globalization, it is inevitable to have commercial agreements between national and international parties, the law is rapidly changing and with that change, the need of the hour is to facilitate foreign party to work without constraint in India. Among other expectations of the international commercial player, the assurance to have access to speedy justice along with the confidence that the laws not only lenient toward India while undermining the foreign party in case of a dispute arose among the parties. As the Law is ever-evolving, The Arbitration Law of India is not an exception to the fundamental requirement of the same. The Arbitration Law of India clearly Defines International Commercial Arbitration and also bestow liberty to the parties to select the system and laws through which such agreement can be governed. The parties are also at the freedom to choose the seat and place of Arbitration. The “Seat” and “Place” of Arbitration are two different things when it comes to Law. With the recent judgments by Hon’ble Supreme Court of India along with several judgments by Hon’ble High Courts and with the understanding of International laws on the subject, the basic difference between the two things is to be understood very precisely. The paper will examine the basic idea of the “Seat” of Arbitration and highlighting the attempts of Indian laws to be in conscience with the international laws.

2020-12-18T00:00:00+01:00 ##submission.copyrightStatement## https://myresearchjournals.com/index.php/DMEJM/article/view/1477 2021-08-25T06:30:15+02:00 Gaurav Jyoti [email protected] Rinku Batrani [email protected]

This research study is focused on studying the effect of the emotional intelligence of SBI employees and on investigating its impact on their performance appraisal. The primary data of 100 employees at the State Bank of India has been collected for this purpose. In this study, the ability-based test questionnaire has been used, which uses a fictional type of question to determine a person’s response to a particular scenario. The results show a significant relationship between Emotional Intelligence and the performance of the employees at SBI. More specifically, employees with high emotional intelligence perform better at their workplace and handle situations more efficiently than others.

2020-12-18T00:00:00+01:00 ##submission.copyrightStatement## https://myresearchjournals.com/index.php/DMEJM/article/view/1478 2021-08-25T06:30:15+02:00 Ila Rai [email protected]. S. Niyogi [email protected].

With the current increase in the number of participation of women in work sector, with special reference to young women from urban area, it is essential to focus on the development and care taking of the rights of working women. The need to produce a conducive work environment in order to create a gender friendly labour market has arisen, now more than ever. The government role in providing such environment which facilitate social justice in both organized and unorganized sector has increased. A step toward this form of social justice is maternity benefit act introduced by the Indian government in 1961 and later amended in 2017. This paper studies the scope of maternity benefit act and focuses on the sustainability of the amendments in the long run and changing dynamics of the industries. In the end, the paper presents the recommendation to improve the maternity benefit act in order for it to become more inclusive.

2020-12-18T00:00:00+01:00 ##submission.copyrightStatement## https://myresearchjournals.com/index.php/DMEJM/article/view/1479 2021-08-25T06:30:15+02:00 Suresh Khanal [email protected]

The focal objective of the study is to investigate various factors that most significantly affect the laptop buying decision of students. Self-administered questionnaire was distributed among the students pursuing Master’s degree at Lumbini Banijya Campus (LBC). The data analysis were carried out by using descriptive statistics like mean, median, mode, standard deviation and coefficient of variation and by using statistical tool like analysis of variance (ANOVA). As shown by the results, product features and brand were seen as the most significant factor affecting the students’ purchasing choice of laptops and price was seen to be the least significant one. While analyzing the association of various product related factors and demographic variables it is found that relationship of gender with price was statistically significant but the relationship of gender with brand, product features and promotion was not statistically significant. Similarly, the relationship of age group with the product related factors was not statistically significant. Likewise, the relationship of family income with price, brand and product features was statistically significant but the relationship of family income with promotion was not statistically significant. Since, the study has pointed out the factors that are considered as highly important by the responders the manufacturers can produce laptops focusing on such factors and local distributors can import laptops focusing on such factors in order to attract students.

2020-12-18T00:00:00+01:00 ##submission.copyrightStatement## https://myresearchjournals.com/index.php/DMEJM/article/view/1480 2021-08-25T06:30:15+02:00 Tarun Sharma [email protected] Rajat Srivastav [email protected].

The Concept of Non-disclosure agreement (NDA) is not new to business law and its nature has become pervasive as it is legally binding in nature. The real motive behind the signing of NDA is, to control the use and disclosure of confidential information. Particulars shared under Non-disclosure agreements from disclosing party to receiving party leaves no scope of obscurity. So, the information mentioned explicitly is preferred to define the scope of confidential information. The use of such information can be synchronized only if NDA identifies the purpose behind sharing the information. Inceptive part of the research article highlights the scenarios where particularly NDA’s are used in general such as while dealing with the transaction or authorization of product or innovation or being the case of confidential and proprietary information or let it be an offer to a potential partner, investors, etc. After this going by old school steps, hereafter the article talks about the types and forms of Non-disclosure agreements. While volumes can be written on NDA’s in general but this article secondly talks about the controversial clauses in NDA which in general are the seed for dispute, here we have specifically tried to address the increasingly common use of so-called residual clause, perpetual time duration clause and non-compete clause. Thirdly this research article deals with uncertainty in relation to question whether booming use of NDA in company affairs, is a restraint of trade in a growing world. Breach of agreements certainly have an adverse effect in on working of it, but it has been seen from various judgments of courts in India, that in certain circumstances breach of NDA is said to be justifiable. Hence in cessation critical, analysis of the same has been attempted in the fourth step of the article.

2020-12-18T00:00:00+01:00 ##submission.copyrightStatement## https://myresearchjournals.com/index.php/DMEJM/article/view/1481 2021-08-25T06:30:15+02:00 Shivani Mehta [email protected]

Fossil Fuel Subsidy pose a great threat to economic, social and environmental life. Fossil Fuel subsidy are largely undesirable and detrimental to environment and result in increased carbon emissions or environmental damage. India’s fossil fuel consumption has increased since 2000 and energy sector in specific is largely dependent on primary energy sources. Therefore, India subsidised its fossil fuels, with petroleum subsidies being the largest of all. But India being a member of G-20 has pledged to remove Fossil Fuel Subsidy in 2009 and reduce the unwanted consumption. Hence, India has taken key steps in pricing reforms to cut Fossil Fuel Subsidy and ensure sustainable consumption and production. The objective of the study is to show that fossil fuel subsidy is responsible for increase in CO2 emissions and the study proves it by running an OLS regression analysis. The paper also highlights the existence, trends, measures and impact on Fossil Fuel Subsidy with focus on India.

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