Consumer Buying Decision Making Models In Terms Of Covid 19

Margarita  Išoraitė

doi:10.47310/iarjbm.2022.v03i01.002

Margarita Išoraitė Vilnius kolegija/ University of Applied Sciences, Lithuania

DOI: https://doi.org/10.47310/iarjbm.2022.v03i01.002

Keywords: Consumer buying decision – making model, consumer, consumer decision.

Abstract

The article analyses the definition of consumer decision-making, theoretical aspects of the consumer purchasing decision model, traditional consumer purchasing decision model, consumer purchasing decision model according to COVID 19. The article is based on the analysis of scientific literature and case studies. The study includes theoretical analysis of the literature, as well as case studies and comparative analysis. A consumer purchasing decision model has been developed in line with COVID 19.