Sentiment Analysis View for Brand Reputation Monitoring on Social Media

Abstract

A comprehensive examination of brand management and reputation in the digital era, highlighting the significance of creating a distinct identity for companies or products to stand out in a crowded market. The emphasis on brand credibility as a key factor in consumer choice environments underscores the necessity for companies to establish and maintain a positive image. The role of online reputation management, particularly on social media platforms, is rightly spotlighted as a criticalaspect of modern brand strategy. This approach not only involves monitoring and influencing how a brand is perceived across various online channels but also leveraging the power of social media influencers and internal stakeholders to enhance brand image and credibility. This paper exploration of how companies co-create and manage their brand image and reputation through strategic engagement with internal stakeholders and social media influencers, alongside the use of sentiment analysis for brand reputation analysis, offers valuable insights into effective brand management strategies in the digital age. This comprehensive approach to understanding and influencing brand perception online is crucial for companies looking to maintain a competitive edge and foster positive relationships with their consumers.