Study on Start-up Success Factors on Rural Area: - A Case Study of FoodVastu Online Delivery

Abstract

The goal of this study is to better understand the factors of start-ups in rural areas. Well, understanding of factors may not lead to the failure of the start-up. Small business owners are worried about the startup strategies because about 50% of new small startups fail during their first 5 years of operation. When starting a business in rural areas people are not aware of the technology and concept of time saving. Market entry strategies analyze if the problem is genuine or not for the public. This study finds and investigates some elements that have a substantial impact on the success or failure of start-ups. Making aware to the public aware of rural areas' technology is the future. Start-up should be the problem-solving of people which they are facing. Make a start-up on the trial stage and gather feedback from the pilot audience that the start-up is solving the problem you identified. Data was collected through the customer survey. Using technology that is easily adapted by the population of rural areas (WordPress, Wix, Shopify, etc.). Start-ups help to generate employment in the rural area. Helps in the economic growth that will help the area to be developed. UI of any start-up based on tech in rural areas should be very user friendly which will help to learn quicker to any user. Make your product or service that fits the market or not.