The Role of Product Management and Market Research Analysis for Business Development in Selected Pharmaceutical Companies

Abstract

This research paper delves into the pivotal role of product management and market research analysis in the context of pharmaceutical companies. It explores how these strategic tools contribute to business development amidst the intricate landscape of the pharmaceutical industry, characterized by rapid scientific advancements, evolving market dynamics, and stringent regulatory requirements. The paper emphasizes the evolution of product management within the pharmaceutical sector, highlighting its transition from a focus on research and development to encompassing comprehensive lifecycle management and commercialization strategies. Through a review of literature and data analysis, the paper examines various facets such as patient-centric innovation, regulatory compliance, digital transformation, competitive landscape analysis, and cross-functional collaboration. The study aims to shed light on the significance of integrating product management and market research analysis for driving sustainable business growth, enhancing competitiveness, and delivering impactful healthcare solutions in pharmaceutical companies.