A Study of “The Impact of AI and Machine Learning in Digital Marketing”

Abstract

Recent improvements in artificial intelligence (AI) and machine learning (ML) have significantly impacted a number of sectors, such as digital marketing. The influence of AI and ML on digital marketing strategies and implications for businesses are examined in this study. To do this, this paper first highlights the abilities and prospective uses of AI and ML by providing a brief description thereof. The upcoming discussion will outline how AI and ML have transformed important aspects of digital marketing such as customer segmentation, personalized targeting, content creation, customer experience optimization and any other relevant topic under study. The paper also explores the advantages as well as the disadvantages that come with incorporating AI and ML methods in digital marketing strategies. Moreover, some ethical issues coupled with possible prejudices related to using AI and ML. Using computers and robots to help perform Human tasks in the present-day era is referred to as Artificial intelligence. There are numerous everyday obligations that are easily carried out by computers and robots instead of people. For efficient use of green computer systems, Artificial intelligence makes it less complicated to carry out tasks that need human brains.