A Study on the Level of Customer Satisfaction Towards the Services of Maruti Suzuki

Abstract

The study investigates customer satisfaction levels regarding Maruti Suzuki services. It employs a mixed-methods approach, combining surveys and interviews to gather comprehensive insights. The research sample includes Maruti Suzuki customers across diverse demographics, ensuring a representative perspective. The study aims to identify key factors influencing customer satisfaction, such as service quality, accessibility, and after-sales support. Statistical analysis and thematic coding of qualitative data enable a nuanced understanding of customer perceptions and preferences. The findings contribute to the existing body of knowledge on automotive service satisfaction and offer practical implications for Maruti Suzuki's service improvement strategies. Ultimately, the research aims to enhance customer experiences and foster long-term loyalty towards the brand. The study aims to explain key determinants of customer satisfaction within the context of Maruti Suzuki's services, including but not limited to service quality, accessibility, communication, and after-sales support. By identifying areas of strength and areas for improvement, the findings of this research will contribute to enhancing the overall customer experience and fostering long-term loyalty towards the Maruti Suzuki brand.