Comparative Analysis of Strategies to Increase Sales on Flipkart vs. Amazon

Abstract

This study aims to find out how the marketing strategy used by the flipkart and amazon in increasing sale volume and attracts consumer interest and to take good decision to give best services for customers. Each company has strategy that is different from the other company and to market its products. Marketing strategy is very important for each company because it supports the survival of every company. Based on the analysis carried out using SWOT analysis where the flipkart and amazon company increases sales volume by using the diversification product strategy. The good services is very important for any company to increase the sale volume and build good relation with customers for long time and setting affordable prices, maintaining product quality. Factors influencing sales staff efficiency in the company are revealed. The main findings are related to managerial decisions resulted in decrease in turnover rate, growth of sales volumes and effectiveness and sales personnel productivity. The sales staff in order to increase company’s sales is proposed. All research hypotheses have been accepted. Therefore, strategy of creating loyal customers have significant influence on increasing sales of company products. This company provide the best services on the online platform it is very important for customers. Every offline products to take on online platform it makes easy for customers to purchase the products and services. It gives many offers in seasonal market and attract the people to give the offers and make good relationship to customers and increase the sales volume. The main aim of this study to make best strategy for customers for provide best services to our customers and overcome the customers trust and build strong relationship our customers for long time.