A STUDY ON NTPC PROJECTS IN SONBHADRA DISTRICT IN RELATION TO COMMUNITY DEVELOPMENT

Abstract

The process of social transformation today generates many serious problems and contradictions. The emerging pattern of country town nexus or relationship constitutes one such aspect. Any discussion on social stratification and change and focus on social process of empowerment and de-empowerment remains incomplete till one looks at the social reality of rural and urban, their linkages - whether it be the social tension between rural and urban or symbiotic relationship between rural and urban or else as rural – urban continuum or nexus. The global market expanded positively and intended to promote a positive image. In today's era, planning and analyzing of an organization has become a vital part. A proper flow of information is important for a smooth functioning of a company. To create a balance in the overall management, one has to go with the litmus paper named Corporate Communication'. It's an integral part which enhances the confidence of employee and investor at the same time. National Thermal Power Corporation (commonly known as NTPC) has always focused on sustainable growth which is reflected in its upgraded efficiency, advanced market reputation and a sound financial condition with a focus always on rural development. Since the beginning, this company has always fulfilled its societal responsibilities especially towards the environment and the people. The township concept has improved the environment, labour standards and human rights. Corporate Social Responsibilities is one of the many channels through which they have shown the changes since the initiation of rural urban linkages. This research paper will basically look into the different roles played by corporate communication on two oldest NTPC Projects in Purvanchal area of Uttar Pradesh. The study will try to showcase the comparison between the two projects in respect of socio- economic development, work culture and bit of CSR. Case study would be the research design. The researcher would analyse the situation of both the places since its inception. The case study analyses would be done on the basis of infrastructure, internal and external audience, CSR, economic advancement and PR policy.