https://myresearchjournals.com/index.php/IMSMANTHAN <p>IMS Manthan represents a unique style of academic publishing where the innovative individuals are encouraged to showcase their innovation and creativity. Our continued efforts to focus on various futuristic dimensions in areas of Management, Information Technologies, Journalism and Mass Communications and even Law, have made this journal very different from the other journals. IMS Manthan represents our institutional objective to seek enhanced well-being and better quality of life in all our endeavors.</p> Institute of Management Studies en-US IMS MANTHAN (THE JOURNAL OF INNOVATIONS) 0974-7141 https://myresearchjournals.com/index.php/IMSMANTHAN/article/view/8286 The penal system is not a modern concept, but it had its roots since society came into existence. Although punishments are different from ancient to modern society, various crimes and offenses were still punishable in the ancient period. Manusmriti is one of the oldest pieces of literatures to give evidence that the penal system was also in existence, and the ruler of that dynasty had to follow the system of Penology. Bhawna Arora ##submission.copyrightStatement## 2021-12-23 2021-12-23 15 02 1 3 https://myresearchjournals.com/index.php/IMSMANTHAN/article/view/8287 Making clothing involves three processes: production of raw material, making garments, distribution, getting the product from the maker to the consumer, and using the clothing. The system is fiercely competitive at all stages, partly but not entirely because clothing is a fashion good. Although some garments may seem to be little affected by fashion, their production and distribution are highly competitive. Fashion design had come a long way from the days when every level of the design process had to be completed by hand. Fashion software or computer-aided design (CAD) software is used in virtually every design house today. In the present work, motifs have been generated by the use of CorelDraw (2D) software. Shalini Singh ##submission.copyrightStatement## 2021-12-23 2021-12-23 15 02 4 6 https://myresearchjournals.com/index.php/IMSMANTHAN/article/view/8288 The way firms are governed and operated has changed dramatically during the last two decades. Profit maximization is no longer the primary goal of companies. As a result of the turn of events, businesses are being pushed to invest more heavily in a wide range of social responsibility activities, shifting their corporate goals away from maximizing shareholder value and toward the well-being of all stakeholders. Using a survey tool, the current study reveals significant CSR aspects that may influence commercial and strategic decisions for Indian firms. Ektaa Jha ##submission.copyrightStatement## 2021-12-23 2021-12-23 15 02 7 9 https://myresearchjournals.com/index.php/IMSMANTHAN/article/view/8289 Self-help Groups, also known as support groups, are groups of people who provide mutual support to each other in times of need. In the self-help groups, the members share a common problem and work for a common purpose. In India, at least more than half of the population lives in rural areas. So, we can ultimately say that if the rural areas, i.e. the villages, are developed, it will lead to the country’s development. Thus, rural people must be employed, earn their livelihood, and contribute a bit to the national income. In Assam, the State Institute of Rural Development (SIRD), situated in the Khanapara area of Guwahati, is the most important institute who looks after and is engaged in developing the Self-help Groups in the rural area with the help of providing various training and awareness program. In India, almost more than 60% of the Indian population cannot get formal financial services. Women’s self-help movement has emerged as an important strategy for achieving financial inclusion, contributing to inclusive growth, and generating social capital in providing the most effective financial inclusion instrument. SHG’s play a vital role in developing the rural areas and uplift the livelihood of the rural people. They mainly work by collecting funds from the group members, utilizing them for various productive purposes, and lending them to others who need them. The present study is done by the researcher mainly to study the role and importance of SHG’s in the economic development of the rural areas of Assam and to know about the government initiatives in promoting the SHG’s for rural livelihood. Shikha Gupta ##submission.copyrightStatement## 2021-12-23 2021-12-23 15 02 10 15 https://myresearchjournals.com/index.php/IMSMANTHAN/article/view/8290 Banks play a positive role in the economic development of a nation as depositories of community’s savings and as purveyors of credit. Banking as a major part of the financial sector, is the life blood of the economy. It plays a decisive role in accelerating the rate of economic growth. The importance of commercial banks in the process of economic development has been stressed from time to time by the economic thinkers and progressive bankers in the country. Banks are the heart of our financial structure. Simran Jain ##submission.copyrightStatement## 2021-12-23 2021-12-23 15 02 16 29 https://myresearchjournals.com/index.php/IMSMANTHAN/article/view/8291 The rapid development in technology and increase in people’s standard of living have brought great challenges to Marketers to serve their customers and put them forward higher requirements for the enthusiastic and satisfied workforce. This paper aims to understand the impact of employee satisfaction on customer satisfaction with particular reference to the service sector in India. This paper presents a review on analyzing the impact of employee satisfaction on customer satisfaction. This paper aims to propose a complete picture of highly impacting employee satisfaction on customer satisfaction and loyalty. The work consists of the analysis of prior research studies concerning service profit chain or employee satisfaction and its outcome on Customer satisfaction and loyalty studied by various researchers. The study’s findings suggested that the private sector providing a positive work environment and support will significantly impact various satisfying employees in the organization and leading in attaining customer satisfaction and thus helps in achieving overall organizational profits. Richa Sharma ##submission.copyrightStatement## 2021-12-23 2021-12-23 15 02 30 31 https://myresearchjournals.com/index.php/IMSMANTHAN/article/view/8292 During earlier decades, there were some man-made boundaries and restrictions for women, but now with the progress of time, there is a huge change in the status of women in terms of education, employment, and economic standard. Today’s women are playing various crucial roles in different sectors of economy as well as in their day-to-day life. They are likely to manage multiple roles at the same time. Roles like looking after the family and children, managing professional responsibilities etc. However, the primary expected responsibility of the women is to manage home while working. Nevertheless, the major problems for working women arise from balancing responsibilities of both work life and personal life simultaneously. It is also perceived that failure in any role would lead her to social disapproval and rejection. When women step out from her home to work, she is likely to have mixed experiences. While the standard of living may improve, they are also likely to face greater demands from their roles, whether professional or personal. This may cause a considerable amount of stress and strain to her, which also affects her professional and family life and sometimes affects her mental and physical health. The present study attempts to answer a few questions regarding working women and their multiple roles. The study is completely based on secondary data. With this study, an attempt is made to give a better understanding of the different roles played by women, how it is difficult for women to juggle between different roles, and lastly, how these roles affect the career-related decisions of women. Chandani Srivastava ##submission.copyrightStatement## 2021-12-23 2021-12-23 15 02 32 37