The Covid 19 impact on Advertising

Abstract

The COVID-19 pandemic has affected the business worldwide. Series of lockdowns in many countries have led to negative impact on economies. Many businesses are fighting for existence and in this fight advertising and marketing are going to be their major tool. The 2019 novel corona virus known as COVID-19 has led to a shift in consumer behavior across the globe. This shift in consumer behavior has forced the business firms to relook their advertising strategy. There has been a great impact of COVID-19 pandemic on the advertising, marketing, and the promotional policies of the business firms. It has become important for the business firms to adapt to the changing consumer behavior and come up with some advertising strategies to cope up with this challenge. In this article , the challenges posed by COVID-19 and the strategies used by business firms to overcome these challenges have been discussed