The Manifestations of Customer Loyalty in Indian Life Insurance Industry: An Empirical Examination

Medha Srivastava; Alok Kumar Rai

doi:10.21844/mijia.v12i02.6970

The Manifestations of Customer Loyalty in Indian Life Insurance Industry: An Empirical Examination

Medha Srivastava Assistant Professor SMS Varanasi
Alok Kumar Rai Professor, Institute of Management Studies BHU Varanasi

DOI: https://doi.org/10.21844/mijia.v12i02.6970

Keywords: Customer Loyalty, Attitudinal Loyalty Outcome, Behavioural Loyalty Outcome, Cognitive Loyalty Outcome, Repurchase, Recommendation, Life Insurance

Abstract

Published

2020-12-24

Issue

Vol 12 No 2 (2016): Management Insight

Section

Articles