A Study on Opportunities for Augmented Reality in Future Business Models

Abstract

Augmented reality is actually an improved adaptation of reality where live immediate or aberrant perspectives of physical genuine situations are increased with superimposed PC produced pictures over a client's perspective of this present reality, along these lines upgrading one's present impression of reality. In Coimbatore total of 425,115 labourers, containing 1,539 cultivators, 2,908 essential cultivating specialists, 11,789 in house hold business ventures, 531 insignificant cultivators and 20,877 other peripheral pros in Coimbatore. As, the result of the research. Most of the people are known about the augmented reality. They are aware of this technology in Coimbatore. From 150 sample, 97 majority of people experienced augmented reality before. So, market is vast and whoever used it they are interested. It can be considered as a sign of hope. People liked it. 61.3 % people liked it a lot and others actually didn't dislike it. So, it is an also a good sign. Job holder’s people and students are highly involved in application of augmented reality. They are mostly university going student and highly proactive in technology.