Impact of Online Shopping Over Offline Shopping during Covid-19 (with special reference to Kashipur, Uttarakhand)

Abstract

AB S T R A C T The purpose of this paper is to study the impact of online shopping over offline shopping during the pandemic i.e. Covid-19. The basis of the research study was the quantitative approach. Through Simple random sampling method the sampling was done from the population. The primary data collection method was undertaken for collecting data using a self-administered questionnaire. Then data was analysed and interpreted with the help of simple percentage method to draw meaningful conclusions. People had good experience and benefitted with online shopping during covid-19 due to lockdown and safety protocols. Covid-19 somewhere pushed people towards online shopping and led the growth of online shopping companies. The proposed study will help the marketers and customers to choose best alternatives of business and shopping specially during any unavoidable situation or medical emergency like Covid-19. Online mode was more adopted as a measure of safety of purchasing products and became more popular too. This has lead strong influence towards online shopping by the consumers. Paper Type: Research Paper.