Analyzing Impact of Affiliate Marketing on Consumer Behavior with M-Commerce Perspective

Ritesh  Dwivedi

doi:10.21844/smsjei.v3i02.9733

Ritesh Dwivedi Assistant Professor, Amity Business School, Amity University UP, NOIDA

DOI: https://doi.org/10.21844/smsjei.v3i02.9733

Keywords: Affiliate Marketing, CPA, M-Commerce, Consumer behavior, Chi Squared Test, Correlation,

Abstract

The research paper examines the impact of Affiliate marketing on consumer behavior with respect to m-commerce in Delhi NCR.The research proves that trust, attitude, indignity and price perception are dependent on the gender of the consumer. The research also shows that there is a positive, high and statistically significant relation between indignity and advertisement utility and a positive, medium and statisticallysignificantrelationbetweenAttitudeandAdvertisementutility,priceperceptionand advertisement utility as well as Attitude and Price perception