Impact of antecedents of online learning on learner’s satisfaction in higher education: An empirical investigation on Commerce and Management students in the COVID era.

  • Afsha Afreen Research Scholar Faculty of Commerce, Banaras Hindu University
  • Diksha Chaubey Research Scholar Faculty of Commerce Banaras Hindu University
Keywords: COVID-19, ITC, online learning, perceived satisfaction, multiple regression analysis


The essence of digitization is rooted in almost all the field in daily routine of every individual, thoroughly. Digital inclusions in education have not been very focused in the past in developing countries like India. Due to the COVID-19 pandemic, even schools at primary level education also started using digital platforms for transmitting knowledge. It is due to the advancement in the field of Information and Communication Technology (ITC) that exchange of knowledge between teachers and students never stopped. In this study, the researcher has focused on evaluating the perception of students towards online learning and analyzing the impact of it on their perceived satisfaction from such electronic plinth. A model was developed taking perceived satisfaction as dependent variable while technology, instructor’ role, student’s role, interaction and class management as independent variable. A total of 233 valid responses were collected from graduate and post graduate students of commerce and management from Varanasi city using 5-point Likert scale standard questionnaire. Multiple regression analysis revealed that instructor’s role and student’s role were found significant affecting perceived satisfaction. The study suggested that rather than getting distracted due to unfriendly disturbances in the teaching environment, instructor should focus on attitude development, timeliness and quick response, solving queries and providing feedback to students. Students should give more stress on attitude development and self-motivation. The study will be a great help to the institutions in strengthening their learning environment and further improve learner satisfaction.