A STUDY ON IMPACT OF ADVERTISEMENT AND PROMOTION ON CONSUMER PURCHASE DECISION

Abstract

In this 21st century where most of the consumer are aware of the internet and technology due to which it becomes easy for the marketers to promote their products or convey the message to their target market. Government, private sectors and those who are involved in the business have understood the importance of promotions and advertisements because it not only pushes their products but it increases the sales, presents the information about the products and company’s details to the consumers and others, increases the demand of the product and helps the consumer to differentiate the product. When you run a business, no matter whether the business is online or offline, you need consumers to consume whatever your products or services are. This is where the advertisement and promotion come into play. Advertisement and promotion is important from business perspective because it attracts the consumers hence it increases your business reach also now a day’s marketers are putting lots of efforts by mixing lots of traditional and new strategy to sell a new product or existing product to boost sales for short time and long-time accordingly.