• Ahir Bhakti Ishwar Research Scholar (Ph. D), Baburaoji Gholap College, Sangvi Pune
  • Vandana . Pimple Research Guide and Professor, Baburaoji Gholap College, Sangvi Pune
Keywords: Awareness, Satisfaction, Insurance


A general insurance policy comprises a range of insurance plans other than life insurance products. The types of general insurance policies include motor insurance, health insurance, home insurance, marine insurance, travel insurance and so on. The general insurance policy offers coverage to policyholders to compensate their damages or losses incurred from a specific incurred. Life Insurance Corporation of India (LIC) is a monolithic firm from last few decades. Author emphasizes that more number of office with lower operating expense is the key to success. LIC has got both the advantages. After the successful enactment of economic reforms in life insurance sector in India, LIC of India has made numerous positive efforts to conquest the hearts of the people. LIC of India must increase their agent’s base to retain its leading market share because agents are the main pillar of the corporation. An augmented number will not only help the corporation to facet their noticeable presence in the market but also in turn help in growing their business volume too.