IMPACT OF DIGITAL MARKETING: THE PRESENT SCENARIO IN TELANGANA STATE – AN EMPERICAL STUDY

S. Pratap; Aziz Fatima

doi:10.21922/srjis.v8i65.1575

S. Pratap Professor of Commerce and Business Management, Chaitanya Deemed to be University, Warangal.
Aziz Fatima Research Scholar, Commerce and Business Management, Chaitanya Deemed to be University

DOI: https://doi.org/10.21922/srjis.v8i65.1575

Keywords: Digital Marketing, Product and Services, Rural areas, Consumer needs.

Abstract

In present scenario of COVID-19, the effect of pandemic on Digital Marketing is visible not only in urban areas but also in rural areas. Customers are searching for various products and services through Google by which they can purchase wide range of products and services to fill their needs and desires at relatively low price. The freedom to select numerous products is available by browsing various websites. Hence this study focuses on Impact of digital marketing particularly in the selected rural areas of Telangana state. This state been formed recently but in the IT sector it is receiving much attention throughout the globe, as many MNC’s are establishing their operations in this state. Therefore, an attempt has been made in this study to find out how the Impact of digital marketing is trickling down in the rural and remote areas of newly formed Telangana state. Hence this study focuses the impact of digital marketing in the selected areas of Telangana state.