https://myresearchjournals.com/index.php/adhyayan <p>&nbsp;This peer-reviewed Journal incorporates a congregation of various research papers on the theme of the conference on Management. The journal is indexed with EBSCO, Ulrichs-Web, J-Gate, PKP Index, and Cross-ref. Now the journal is also available online with individual DOIs of all articles and research papers. The Journal ‘Adhyayan’ is also listed in the Journal Association of India.</p> en-US director@smslucknow.com (Manoj Mehrotra) Wed, 30 Jun 2021 00:00:00 +0000 OJS 3.1.1.4 http://blogs.law.harvard.edu/tech/rss 60 https://myresearchjournals.com/index.php/adhyayan/article/view/6717 The purpose of this study is to examine the factors affecting green purchase behavior of consumers in Uttar Pradesh, India. The Theory of Planned Behavior (TPB) contains five factors: attitude, subjective norm, perceived behavioral control, purchase intention, and purchase behavior to explain consumers' purchase behavior. This research investigates the determinants of the purchase intention for green products leading to the purchase behavior for the same. The data collected from 300 respondents for the study were analyzed using Confirmatory Factor Analysis and Structural Equation Modeling to validate the Theory of Planned Behavior. The study results indicate that attitude has a significant positive relationship with the purchase intention towards green products. The strength of the significant relationship between subjective norms and purchase intention was good. The relationship between perceived behavioral control and purchase intention was significant. The results of the last hypothesis were significant, which means there was a significant positive relationship between purchase intention and purchase behavior. This study is useful for policymakers, entrepreneurs, marketers, and academicians and gives insight into how to increase purchase intention and purchase for different kinds of green products. Shailesh Kumar Kaushal, Priyaka Khanna, Pankaj Gupta ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://myresearchjournals.com/index.php/adhyayan/article/view/6717 Wed, 30 Jun 2021 00:00:00 +0000 https://myresearchjournals.com/index.php/adhyayan/article/view/6718 Indian retail market has developed by means of one of the fastest-growing markets due to economic growth and the access of more than a few new players. Rising revenue as well as demand for quality products increases consumption expenditure. The existing research work goals to analyse the performance of the Indian retail segment and the aspects that make the Profit of Big Bazaar and D Mart, Different, despite their similar Sales revenue. Some variables such as Net Profit Margin, Inventory, Inventory turnover ratio, accounts receivables and Trade payables have been taken to study the profitability of the two selected players. It has been divulged that notwithstanding the insignificant variance in sales of Big Bazaar and D Mart, there has been a significant variance in Net Profit Margin, Inventory, Inventory Turnover ratio, Accounts Receivables and Trade Payables thereof. Though the sales of Big Bazaar and D Mart are marginally different, D Mart’s position and profitability performance have comparatively been seen healthier. Dharmendra S. Mistry, Pallavi C. Vyas ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://myresearchjournals.com/index.php/adhyayan/article/view/6718 Wed, 30 Jun 2021 00:00:00 +0000 https://myresearchjournals.com/index.php/adhyayan/article/view/6719 Many new and abnormal solutions turn into new standards with a deeper understanding of the connection with the lockdown scenario in COVID-19. However, with loads of problems, we have managed to turn our business with new dealings followed by varied mysteries. Undoubtedly, we are now turning into a noble mechanism to drive in the direction of finding conclusive and ground-breaking results for the mass concerns in association with Internal Marketing Communications. Updated information now covers the promotions and correspondence business of the current new normal-like situation. Communication helps in understanding workers' awareness, habits, interests, preferences, and feelings as essential ingredients to preserve integrity from an introspective perspective. Internal communication is the connection that links emotions and behaviors in a contemporary work environment. The study's objective is to identify efficacious internal marketing techniques adopted by different prominent organizations in post COVID-19 era and compare strategies adopted with internal marketing in pre- and Post-Covid situations for employees. Despite challenges faced by organizations which are unparalleled to the existing scenario and can pretend like devastating effect in the pandemic situation, here in this paper, researchers have tried to drag the concepts of disruption of services with different prominent organizations in connection with the management of sales along with the requirements to manage the workforce to induce them to operate remotely and off-course in analyzing situations. Researchers have also focused on issues like the health and welfare of workforces and significant contributions to society. Now communication plays a key role in the pandemic situation, and the integration of technologies now serves as a major rescuer. The study showed that in-house communication professionals play a significant role in their entire organization since they collaborate with other staff to ensure that companies run as smoothly as possible. It also states that this epidemic leads management teams to notice that businesses cannot expand, succeed, or prosper without consciousness, commitment, and diligent staff, ultimately giving people the feeling of knowing products with virtual reality. Mukta Goyal, Abhishek Srivastava ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://myresearchjournals.com/index.php/adhyayan/article/view/6719 Wed, 30 Jun 2021 00:00:00 +0000 https://myresearchjournals.com/index.php/adhyayan/article/view/6720 Since their inception, Mutual Funds are very much popular among investors. The most important reason for this can be a highly productive return and less risk level. It provides an opportunity for low-income individuals to directly participate in the financial market through which they can increase their return at lower risk. This paper focuses on various aspects which need to be investigated for investment in Mutual Fund. As the investments in Mutual Funds are growing in this current business scenario, proper analysis of risk and return should be made for investment in Mutual funds. This review paper is focused on various aspects of the Mutual Fund Industry and its related schemes. Neeraj Shukla, Shipra Shukla ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://myresearchjournals.com/index.php/adhyayan/article/view/6720 Wed, 30 Jun 2021 00:00:00 +0000 https://myresearchjournals.com/index.php/adhyayan/article/view/6721 The new Corona virus pandemic is having unprecedented impacts across the globe, especially on human health and economic activities. In this context, governments are totally focusing on digital world and for this Business Intelligence plays the most important role. While business intelligence is a bright and prosperous tool for innovative entrepreneurs, data analysts, or business leaders looking to evolve their efforts, with innovation comes a range of challenges – issues that you will have to tackle to progress and squeeze the most value from your data. Like many other business decisions, these strategies will vary from one company to another based on the business’s size, industry, and culture. The trend in business intelligence and analytics is toward self-serve strategies that incorporate business users into the landscape of analytics with easy-to-use, mobile tools that they can leverage to make better decisions. A BI tool should be flexible for personalization and it should be something your users will want to adopt. A cost-effective business intelligence solution should be for every user.2-5 Ekata Gupta, Shipra Jain, Nilesh K. Dokania ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://myresearchjournals.com/index.php/adhyayan/article/view/6721 Wed, 30 Jun 2021 00:00:00 +0000 https://myresearchjournals.com/index.php/adhyayan/article/view/6722 Many new and abnormal solutions turn into new standards with a deeper understanding of the connection with the lockdown scenario in COVID-19. However, with loads of problems, we have managed to turn our business with new dealings followed by varied mysteries. Undoubtedly, we are now turning into a noble mechanism to drive in the direction of finding conclusive and ground-breaking results for the mass concerns in association with internal marketing communications. Updated information now covers the promotions and correspondence business of the current new normal-like situation. Communication helps in understanding workers' awareness, habits, interests, preferences, and feelings as essential ingredients to preserve integrity from an introspective perspective. Internal communication is the connection that links emotions and behaviors in a contemporary work environment. The study's objective is to identify efficacious internal marketing techniques adopted by different prominent organizations in post COVID-19 era and compare strategies adopted with internal marketing in pre- and Post-Covid situations for employees. Despite challenges faced by organizations which are unparalleled to the existing scenario and can pretend like devastating effect in the pandemic situation, here in this paper, researchers have tried to drag the concepts of disruption of services with different prominent organizations in connection with the management of sales along with the requirements to manage the workforce to induce them to operate remotely and off-course in analyzing situations. Researchers have also focused on issues like the health and welfare of workforces and significant contributions to society. Now communication plays a key role in the pandemic situation, and the integration of technologies now serves as a major rescuer. The study showed that in-house communication professionals play a significant role in their entire organization since they collaborate with other staff to ensure that companies run as smoothly as possible. It also states that this epidemic leads management teams to notice that businesses cannot expand, succeed, or prosper without consciousness, commitment, and diligent staff, ultimately giving people the feeling of knowing products with virtual reality. Abhishek Srivastava, Mukta Goyal ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://myresearchjournals.com/index.php/adhyayan/article/view/6722 Wed, 30 Jun 2021 00:00:00 +0000 https://myresearchjournals.com/index.php/adhyayan/article/view/6723 It has been customary for human beings to somehow attribute to nature an opportunity or a challenge that forced organizations and people to mend ways and processes to keep the business running or accelerating beyond the threshold. COVID is no exception. It threw up both challenges and opportunities to the business world and served as a strict teacher who leaves no stone unturned in implementing values and ethics across personal and organizational domains. India has always been a hotbed of activities, traditionally, in colonial times and late when the Digital wave happens to sweep one and all, irrespective of demographics and businesses. Undoubtedly, the Silicon Valley in the US hitherto was the understood leader in terms of technology utilization and innovating through various platforms to widen the already massive reach of the world over integrating the marketing and other functional strategies to rule the business world. However, then the ‘developing’ nations of Asia have started posing a stiff challenge to them – especially countries like China, India, Korea, and a few of South East Asia. West has always portrayed East with zone lag in terms of ‘materialistic’ development that portrays modern economy definitions; however, COVID made us understand the inside-out story on various fronts, including the digital landscape! The pandemic has forced economies the world over to redefine their priorities both economically and socially. Undoubtedly, we are a vast nation trying to move faster over the past decade in terms of developing and augmenting our ‘basics’ and penetration of digital technology has made things more accessible in terms of reach and speed. The behavioral dynamics associated with the mantra of ‘self-reliance’ bring in steep changes and newer paradigms of defining businesses and their successes. The entrepreneurial moods of the prominent young population are on the upswing, disruptions and innovations being the critical drivers catalyzed by what is famous as a ‘digital’ resource. This paper tries to highlight through a firsthand gaze-through available and emerging digital dynamics influencing ways of doing businesses and redefining customer satisfaction and how the digital divide, as we call it in India owing to infrastructure and usage variations, would redefine the market segments and serve the customers, mostly young, who are native to the uncertain world of experimentations. Alok Kumar, Pramod Pathak ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://myresearchjournals.com/index.php/adhyayan/article/view/6723 Wed, 30 Jun 2021 00:00:00 +0000 https://myresearchjournals.com/index.php/adhyayan/article/view/6724 The cement industry has a massive contribution to India’s GDP and infrastructure development. Due to the demand of cement, new companies from outside also started functioning in our country, but these industries face several problems. Companies are closed or merged due to a lack of financial sustainability and capital structure problems. The study is based on the effect of capital structure on shareholder’s value. In this study as a researcher, it has been tried to study and find out the relation of ROA, ROE, leverage ratios, and correlation with EPS. The sample size is five companies from the BSE list (Bombay Stock Exchange), and the last five years of data are studied. As the cement industry is capital-centric, this study will help the industry understand the facts that fulfill the financial objectives. Ashok Sengupta, Gajraj Singh ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://myresearchjournals.com/index.php/adhyayan/article/view/6724 Wed, 30 Jun 2021 00:00:00 +0000