M-Commerce: Opportunities and Challenges in India

Abstract

In this era of technology Mobile Commerce (M-Commerce) is giving momentum. It is being accepted by various sectors of society. It is not only effecting a country's technology but also effecting its social and cultural behaviour. The fame of m-commerce could be easily traced by the increasing uses of mobile banking, mobile marketing, and mobile entertainment. It is more important in a country like India where approx 71% population is widely using the mobile phone. Present article not only discuses the opportunities and challenges of m-commerce in India but also gives some recommendations to make in successful and effective.