M-Commerce: Opportunities and Challenges in India
Keywords:
M- commerce, Mobile Banking, and commerce, Mobile applications
Abstract
In this era of technology Mobile Commerce (M-Commerce) is giving momentum. It is being accepted by various sectors of society. It is not only effecting a country's technology but also effecting its social and cultural behaviour. The fame of m-commerce could be easily traced by the increasing uses of mobile banking, mobile marketing, and mobile entertainment. It is more important in a country like India where approx 71% population is widely using the mobile phone. Present article not only discuses the opportunities and challenges of m-commerce in India but also gives some recommendations to make in successful and effective.
Published
2013-07-24
Section
Research Article
Copyright (c) 2013 Anusandhan Vigyan Shodh Patrika
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