Home > Vol 12, No 01 (2017)

Vol 12, No 01 (2017)

Table of Contents

Articles

Impact of Knowledge Based Agriculture (E-Agriculture) on Indian Farmers Divakar Jha, Ashish Kumar Jha

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An Indian Yog Guru Branding - A Case Study on Patanjali Products Sushma Sharma, Ajay Kumar Sharma

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The Psychological Impact of Brand Advertisement on Face Book Users with Media Convergence – A Semiotic Approach Priya Handa, Ruhi Lal

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Influence of Advertisements and Promotional Activities of Fast Moving Consumer Goods on Youth Zakia Tasmin Rahman, Swati Bute, Devesh Kishore

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TV Advertising for Non Durable Goods (Personal Care) in Rural - A Paradigmn Shift in Factors of Influence Anisa Khanam, Abhay Verma

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Factors Influencing Growth of Rural Entrepreneurship in Tripura: A Socio – Economic Perspective Rajesh Chatterjee, Debarshi Mukherjee, Gorky Chakraborty, Amit Kr. Deb

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Employee Sycophancy-Can It Be Perceived As The Next Management Issue? Navjot Kaur

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Patent Insurance: A Road Map Towards Sustainability of Patent Protection in India Pawan Gupta, Surabhi Goyal

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Traffic Congestion Management System : An Approach with Machine Learning Ankush Jain, Ankur Kumar

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Voice Biometric : A New Trend to Enhance Security Nupur Gupta

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A Web-Based DSS for the Selection, Implementation and Evaluation of ERP Systems Pallavi Jain, Jai Kishore Tyagi, Rohit Kumar

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Big Data: Technologies, Challenges, Data Analytics and Management: A Review Shweta Kaushik

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Case-Based Reasoning and Learning Systems Vandana Jindal, Pankaj Kumar Jain

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Media and Elections: An Overview and Its Importance Anamika Srivastava

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Globalization and Current Media Trends (A Study in The Context of Indian Media) Ritu Garg

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Game Changing Role of Animation and VFX in Indian Cinema Dharmendra Kumar, Aman Vats

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