Effectiveness of Information, Education and Communication (IEC) Package on Knowledge Regarding Impact of Watching Television Among Children at Selected School, Vellore

Abstract

A child is the gift of God to the world. In today’s world an exponential advancement has taken place in electronic media. Television in twenty-first century is watched by all age group of children including infants. The present study was conducted to assess the effectiveness of IEC package on knowledge regarding impact of watching television among children. Quantitative approach and Quasi- experimental (One group pre and posttest) research design was adopted for the present study. The variables studied are independent variable, dependent variable and demographic variables. The independent variable was IEC package on impact of television watching, dependent variable was knowledge on impact of watching television. The study was conducted in Jain Matriculation Higher Secondary School, Kalinjur, Vellore District. The sample size for the present study was 100. Proportionate stratified sampling technique was adopted to select the samples for the study. Structured self-administered questionnaire which consists of 30 multiple choice questions was used to collect the data. The results in pretest revealed that majority 85% of the children had inadequate knowledge and 15% of the children had moderately adequate knowledge and in posttest 61% of children had adequate knowledge, 39% of the children had moderately adequate knowledge and none of the children had inadequate knowledge after IEC package.