Research Article

• Flourishing Demand for shopping websites as an opportunity forforthcoming Entrepreneurs

  Bhagwan Singh

  1-8

• Employment Relations: An Evolutionary Perspective

  Abhishek Mishra

  9-15

• “Make in India” through PPP for IT Industry:IT Independence of Indian Economy

  Aditya Kumar Gupta, Chakit Gupta

  16-23

• Wilful and non-wilful default in Agricultural Credit

  S.K. Singh

  24-29

• Rural Tourismin India: A Prespective

  Arvind Shukla

  30-32

• Job Satisfaction : A Comparative Study Between Male and Female Employees Working in the Service Sector in India

  Ujjal Mukherjee, Monika Patnaik

  33-38

• An Analysis of Microfinance in Kashmir

  Sana Shawl

  39-54

• Effect of Social Advertising and the Effectiveness of Media- A Study of Swacch Bharat Abhiyan with special reference to youth in Varanasi

  Asma KuFarooqueri, Chandrashekhar Singh

  55-61

• Managing a Multi-Generational workforce: A Review

  Ankita Anshul, Pramod Pathak

  62-70

• Social Entrepreneurship in India- An Overview

  Chetna Singh

  71-81

• “A Comparative Study on Attitude of Consumers towards Branded Consumer Durable Products in Rural & Urban Market of Solapur District”

  D. P. More

  82-86

• Penance is Seminal Excitement -An Employee's Perspective

  M.A. Lahori

  87-93

• Influence of Quality & Design on Purchase Intention: Empirical Study of Chinese Brand

  Om Jee Gupta, Anurag Singh

  94-103

• Government Policy of House Rent Allowances (HRA) in India: Needfor a Sustainable Perspective

  Rajesh Kumar

  104-107