Research Article

• Understanding the Factors Affecting Green Purchase Behavior of Consumers with Special Reference to Uttar Pradesh, India

  Shailesh Kumar Kaushal, Priyaka Khanna, Pankaj Gupta

  1-7

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• Similar yet Different: A Comparative Study of Profitability Performance of Indian Retail Sector with a Special Reference to Big Bazaar and D Mart

  Dharmendra S. Mistry, Pallavi C. Vyas

  8-14

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• Scouting the Influence of Instructing Entrepreneurship Education in Indian Schools for Entrepreneurial Skills Growth: Mission Atma Nirbhar Bharat

  Mukta Goyal, Abhishek Srivastava

  15-23

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• Comparartive Performance Apraisal of Selected Mutual Funds

  Neeraj Shukla, Shipra Shukla

  24-28

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• Business Intelligence Implementation: A Global Ethical Challenge in Current Scenario

  Ekata Gupta, Shipra Jain, Nilesh K. Dokania

  29-32

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• Internal Marketing Strategies and Employee Satisfaction: Perceived Efficacy with Workforce in New Normal

  Abhishek Srivastava, Mukta Goyal

  33-41

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• Digital Divide as the Entrepreneurial Growth Engine in the Covid Era: A Review

  Alok Kumar, Pramod Pathak

  42-48

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• An Analytical study of Financial Ratios and their effect in EPS on Cement Companies in India

  Ashok Sengupta, Gajraj Singh

  49-53

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